BUSINESS RESEARCH METHODS (ISBN: 9789671599747)

The book features chapters on how to begin a literature review, how to conduct qualitative and quantitative research, how to assemble a research design, how to determine sample sizes, and, finally, how to write reports. Its sixteen chapters blend together in such a way that researchers can find answers to almost any question involving business research methods. Finally, the key terms and questions included in each chapter help students develop a rich understanding of scholarly research and writing.
The book's authors include faculty members from both public and private universities across Malaysia, many of whom have extensive research and teaching experience. They are scholars who worked together to write a book with a single goal in mind: to design a business research methods book focused on contemporary issues and trends, for today's students.